The Formula of How to Rank Higher on Google
So you want to know how to rank higher on Google. Great. It’s not that difficult, but does take a bit of discipline and time to get the hang of it. With time, your blog publishing will become quicker whilst also optimizing for Google.
The best thing you can do is simply to write high quality content. The more sharing it gets, the more traffic, the more Google rewards you…you get the point.
This is a snapshot that I’ve taken on one of my small websites in the travel niche. It’s got a very specific keyword and was quite the piece. It was something I’d wanted to write for a long time.
It’s so in depth, full of custom graphics and detail—there’s no way it won’t be shared by lots of people. I’m certain Google will have this one on the front page within a matter of weeks.
Note: It’s a low competition keyword. Roughly 73% keyword difficulty score on SEMrush.
Let’s break these down a little bit. My comments are in bold below.
How to Rank Higher on Google
- This page has 0 nofollowed link(s) and 6 normal outbound link(s). Outbound links to other sites related to the post.
- The images on this page contain alt attributes with the focus keyword. Standard stuff you should do. If you can get free traffic from image searches, great!
- The meta description contains the focus keyword. A great meta description gets people to click. For example, this page is “The secrets of how to rank higher on Google. Learn what you’ve been missing out on and get the surefire formula to ranking well.”
- The length of the meta description is sufficient.
- The focus keyword appears in 4 (out of 33) subheadings in the copy. While not a major ranking factor, this is beneficial. Easy to work in.
- The keyword density is 0.6%, which is great; the focus keyword was found 25 times. Too many people spam keywords these days. Every other word isn’t necessary. Aim for .5-.8%.
- The text contains 4429 words. This is more than or equal to the recommended minimum of 300 words. Like I said, it’s a mammoth piece. Again, quality is shared. It’s going big on Twitter already.
- The focus keyword appears in the first paragraph of the copy.
- The page title has a nice length.
- The focus keyword appears in the URL for this page.
- You’ve never used this focus keyword before, very good.
I’ll keep updates coming about how the most performs.
PS: You can get a free two-day trial of the keyword software I use. Click here to start.